Carlos Alvez, the creative force behind Alvez of London, is a colourist of formidable talent. With almost 30 years in the industry he has worked alongside hairdressing masters Nicky Clarke, Guido, Jo Hansford and Patrick Cameron.
Visionary, passionate and talented he has tended the tresses of many renowned models, actors, musicians and celebrities including Ewan McGregor, Vanessa Feltz, Jonathan Rhys Meyers, Andy Fletcher of Depeche Mode fame and DJ Lisa Loud. A career highlight was his collaboration with fashion icon Alexander McQueen on his runway show, while Carlos’ work has graced the pages of many national newspapers and magazines such as Metro, OK, Cosmopolitan and Wedding.
A pioneering hairdressing expert
His career began at the age of 13 working in the family hairdressing empire at weekends. His natural talent, flair and creativity soon led to him being the first hairdresser to be awarded the prestigious L’Oreal Colour Degree.
L’Oreal subsequently asked him to moderate their Colour Degree training system due to his unprecedented knowledge and technical expertise. Today Carlos remains a passionate advocate of artistic education and constantly pushes himself to be innovative.
With his reputation firmly established, Carlos returned to his father’s salon in St John’s Wood, London and the rest as they say is history.
As one of the top colourists in London, Carlos explains his philosophy is simple: ‘Condition is the foundation of a head-turning colour. No matter how perfect your colour and cut, if your hair isn’t healthy it will not look its natural glossy best.’
Carlos brings out the beauty of every woman he works with, while catering for their individual needs. To arrange your colour consultation with him call 020 7624 5012 or book online here.